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Brand Communication Manager

Title / Designation Brand Communication Manager
Location Thane
Reporting Relationship CEO
Educational Qualification Post graduate in management with avid interest in Brand Building & Communication
Work Experience/Skills Person should have worked in FMCG/Food/Consumer industry for more than 8 years in a Brand / Marketing / Communication role
  • Experience in handling communication for brands
  • Deep understanding and experience of Growing Young Brands to scale (either within a larger organization or with a young one)
  • Clarity of Metrics to drive Brand Growth
Job Description You would be responsible for Growing the Brand True Elements through various forms of communication. Following is a broad (but not exhaustive) list of forms / channels
  • Digital Communication (Social, Influencers, Advertising)
  • Packaging Initiatives
  • Channel Advertising Initiatives
  • Offline POS Communication
  • BTL Efforts
  • Brand Funnel to grow Reach and Awareness

You would also be expected to build on Consumer and Shopper Insights, Category Growth, Market Dynamics and Purchase Behaviour.

Functions that you would handle within the organization include

  • Social Media
  • Influencers
  • Partnerships and Alliances
  • Designs

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