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Trade Marketing

Trade Marketing
Title / Designation Trade Marketing
Location Mumbai
Reporting Relationship Head – Marketing
Educational Qualification Graduate, preferred with post-graduation from reputed B-School.
Work Experience/Skills
  • Minimum 3 years of experience in trade marketing or brand activations (BTL activities) with FMCG companies or Sales executive role with FMCG companies worked in general trade & modern trade channels.
Job Description
  • Plan and execute BTL activities in line with monthly business targets (area wise and city wise)
  • Prepare monthly/quarterly trade activations calendar and secure all stake holders alignment and necessary approvals well in advance. The trade and activation plans are aligned with monthly / quarterly sales targets and ROI is within the range of 10-15%.
  • Managing the team of sales promoters and ensure target delivery.
  • Plan and execute the POSM . Create SOP to execute the POSM at channel type
  • Work closely with sales team & sales promoters and equipped them with adequate product knowledge and train them wherever requires.
  • Be accountable for accurate and timely availability of data and information necessary in making right business plans and decisions.
  • Report competitors activity in a specified format and time frame including new launches, if any.
  • Learn the dynamics of the market/category and plan trade promotions; establish display objectives and train sales team on how to install displays in a proper and effective manner.
  • Equip oneself with area data and compare potential vs. sales and make relevant plans.
  • Report on sales promotion (Display, boards, use of POP, hoarding etc)

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