Vice President - Marketing

Title / Designation	Vice President - Marketing
Location	Mumbai
Reporting Relationship	CEO
Educational Qualification	Postgraduate in management with an avid interest in E-com & Category Management.
Work Experience/Skills	A person should have worked in the FMCG/Food/ Consumer industry for more than 10 years in a Brand / Marketing / Category role. Very good at communication. Experience in Marketing & Category Management in B2C Space. Fair understanding of FMCG / Food Industry. Strong Understanding of Digital Sales and Marketing preferred.
Job Description	1. Brand Management(30%) Brand Building and Brand Development. Marketing across our framework for demand generation. Custodian of Marketing spends, with clear ownership of Capital Efficiency and effectiveness. 2. Channel Marketing(30%) Driving New Channels / GTM Initiatives. Coordinating with external & internal partners. Alliances and Partnerships. Owning the Digital Funnel, including eCommerce Revenues. 3. Category Marketing(20%) Category/Product Analysis and Effectiveness. Activations and BTL. Driving initiatives and launches across all Platforms. External Benchmarking and Driving Market Share. 4. Team Management(20%) Managing a team of Marketers and ensuring their "stories" are interesting enough for themselves and the organization! 5. Measures Business Growth MoM. Customer Acquisition and Retention. Market Share. Cost-to-serve.

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