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Vice President - Marketing

Vice President - Marketing
Title / Designation Vice President - Marketing
Location Mumbai
Reporting Relationship CEO
Educational Qualification Postgraduate in management with an avid interest in E-com & Category Management.
Work Experience/Skills A person should have worked in the FMCG/Food/ Consumer industry for more than 10 years in a Brand / Marketing / Category role.
  • Very good at communication.
  • Experience in Marketing & Category Management in B2C Space.
  • Fair understanding of FMCG / Food Industry.
  • Strong Understanding of Digital Sales and Marketing preferred.
Job Description 1. Brand Management(30%)
  • Brand Building and Brand Development.
  • Marketing across our framework for demand generation.
  • Custodian of Marketing spends, with clear ownership of Capital Efficiency and effectiveness.
2. Channel Marketing(30%)
  • Driving New Channels / GTM Initiatives.
  • Coordinating with external & internal partners.
  • Alliances and Partnerships.
  • Owning the Digital Funnel, including eCommerce Revenues.
3. Category Marketing(20%)
  • Category/Product Analysis and Effectiveness.
  • Activations and BTL.
  • Driving initiatives and launches across all Platforms.
  • External Benchmarking and Driving Market Share.
4. Team Management(20%)
  • Managing a team of Marketers and ensuring their "stories" are interesting enough for themselves and the organization!
5. Measures
  • Business Growth MoM.
  • Customer Acquisition and Retention.
  • Market Share.
  • Cost-to-serve.
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