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True Elements becomes India's 1st food brand to be globally recognised as 'Clean Label' and '100 percent Whole Grain' certified


  • True Elements becomes India's 1st food brand to be globally recognised as 'Clean Label' and '100 percent Whole Grain' certified

We take immense pleasure to announce that we were awarded Clean Label Certification on 8th Oct’21.

With the new certification, True Elements becomes the only Indian food brand to be globally recognised as both 'Clean Label' & '100% Wholegrain'. These coveted accreditations are awarded by leading US-based non-profit organizations, Clean Label Project & Whole Grains Council respectively, who are known for raising the bar globally on food nutrition, food safety and driving consumer transparency.

These stamps of credibility provide fact-based reassurance to consumers and are a testament to the brand's philosophy of creating a world where promises and claims aren't made up of lies or jargon and where 100% of its taste is achieved with 0% chemicals, 0% preservatives and 0% added sugar.

Speaking about the double certification, Our Co-founder & CEO, Puru Gupta, expressed, "We are very proud to be India's first food brand that is recognised across 2 pillars of True - Clean Label as well as 100% Whole Grain. Anchored on the promise of providing “Food that DOES NOT lie to you”, our brand growth predominantly has been built on the back of innovative clean and nutritious product offerings and these certifications are proof of that."

Adding to this, Our Co-founder & COO Sreejith Moolayil said, "With these certifications, we at True Elements are proud that our commitment of quality promised is validated by scientific testing. While we strive to continuously improve, with these international validations, our consumers can be doubly sure that our products are clean and good for them."

To know more about the Clean Label Certification, please click here.

If you have any questions, please reach out to us in the comments section below.


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